Five proven rules
7 727 258 34 34 | web version
TransLogistica Kazakhstan 2020

Dear Partners!

We are delighted to invite you to take part in Central Asia's largest fair of transportation and logistics services and technologies – TransLogistica Kazakhstan 2020, that will take place in Almaty, October 14-16!

Participation in specialized exhibitions is one of the effective marketing tools in B2B. The main goal of participation is to attract new customers and retain the existing ones.

We offer 5 simple stepsto get a client right at the stand.

Get ready in advance!

Warm up interest even before the start of the exhibition - announce your upcoming participation on the website, e-mail newsletters, social media, PR-articles on portals, find out and make the most of all the tools that the exhibition organizers offer.

Use comprehensive approach!

Your stand is just one of the tools of an integrated marketing and PR strategy. Consider how your participation at the exhibition will resonate with other marketing activities. Plans of negotiation, scripts and answers to questions work perfectly.

It’s all about the team!

The outcomes of participation in the exhibition are, at least, 80% dependent on the work of the staff. At the stand you must be one united team. Let the people who will represent the company participate in the organization and feel their involvement - this is how the value of the event in their eyes increases, and the return will be appropriate. Create comfortable conditions for employees - set a work schedule, considering rest breaks. Motivate employees to work actively at the stand: give gifts, bonuses.

Helpful & Friendly!

The most important rule is to start the dialogue with the visitor first. The studies of Incomm Research company (USA) show that 58% of people will not wait at the stand for more than one minute until somebody talk to them. You should not be indifferent, show unwillingness to communicate, show busyness, show fatigue and be passive, stand with your back to the flow of people, argue, sort things out, eat food at the stand.

Do not slow down after the exhibition!

Immediately make notes on the business cards received on what was said, what was especially interesting for the card owner. After the event, carefully handle all the leads. Divide them on sub-groups: ‘cold’, ‘warm’, and ‘hot’. In the ideal case, for each group of leads, create a separate offer - the text of the letter or call script, adding notes from business cards to each letter. This way you’ll show a personal approach and increase conversions in a meeting. It is better to do this during the first two weeks so that the person does not forget about you.

Make a database of contacts from the received business cards and set up an advertising campaign with a special offer or thank people for your acquaintance and offer a meeting. Such a personal approach will be remembered by a potential client and will increase the chances of a meeting.

Useful links:

Results 2019 >>  Feedback from exhibitors >>  Photo report 2019 >>

Find out about all available forms of participation in the exhibition from specialists:

Gulzana Abdusharipova : +7 (727) 258 34 47, Адрес электронной почты защищен от спам-ботов. Для просмотра адреса в вашем браузере должен быть включен Javascript.
Madina Kurmangaliyeva: +7 (727) 258 34 46, Адрес электронной почты защищен от спам-ботов. Для просмотра адреса в вашем браузере должен быть включен Javascript.

Organizers: Iteca LLP, Atakent-Expo LLP

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This communication is sent to this address, provided by you To Iteca by filling in the registration form for one of the exhibitions held by Iteca, or received By Iteca from publicly available sources. To unsubscribe from this mailing list, write an email with the subject "Unsubscribe" on Адрес электронной почты защищен от спам-ботов. Для просмотра адреса в вашем браузере должен быть включен Javascript.